Longniddry Professional Shop

Hello Golfers,

Beyond the blade

It’s pretty hard to miss the difference between modern-day mallets and traditional blades, but there are aspects of both putter styles that are much less obvious but still really set them apart from models of the past.

Cleveland putters through the years

We can’t all have Tiger Woods’s golden touch on the greens, but it’s made much easier with the stability and high MOI (Moment of Inertia) in today’s putters.

They twist less on off-centre strikes for much more forgiveness than years gone by. Whether it’s a must-make six-footer or a long-range two-putt, you can feel the pure roll from modern inserts compared to the way it used to jump off the blade.

New - Cleveland HB Soft Premier putters

Cleveland created Speed Optimised Face Technology for control over distance and speed in the HB Soft Premier range. These faces are then CNC-milled in a diamond pattern for pure roll and industry-leading feel at impact.

All of this adds up to putters that benefit you from every distance, with the speed & distance control making the biggest difference with those long putts you’re trying to knock close to gimmie range.

browse Cleveland's range >

Look smart, play smart

It’s always important to get off to a good start down the first. A birdie is always nice, that’s for sure! But if we’re feeling restricted or uncomfortable in what we’re wearing, this is rarely the reality. The answer? Wear something you love!

Fresh looks from Glenmuir for 2021
Available with our club crest on

One of the great things about Glenmuir’s spring/summer collection is that their polo shirts and mid-layers are so stylish they look great both on and off the course. It doesn’t matter if you’re stepping onto the first tee, walking off the 18th green or celebrating a great round in the clubhouse afterwards, you’ll always love the way you look.

We like the blue, navy and grey themes running through every style within this range, with each garment oozing quality. As if the look of Glenmuir’s new clothes wasn’t fantastic enough on its own, every product is made from high-quality, comfortable material for the perfect feel during your round.

browse Glenmuir clothing >

Product spotlight

New & Improved - Srixon Z-Star golf balls

Srixon is a much-loved brand when it comes to golf balls. From the immensely popular AD333 to the incredibly soft UltiSoft, each model offers something slightly different.

Well, sitting at the top of Srixon's line-up are the Z-Star and Z-Star XV balls, both of which were used by players at last week's Masters Tournament.

We have these available at Longniddry Golf Club and can help you discover which one is best suited to your game if you would like to give them a try.

take a closer look >

Video of the Week

We came across this Callaway video last week and loved it so wanted to share it with you. Mickelson has won the Masters three times and played in the tournament 29 times, so it's safe to say Lefty knows his way around Augusta National. In this short video, he discusses the key changes he made to his bag in order to play his best last week - it really is eye-opening!

Colin Fairweather Director of Golf/PGA Advanced Professional/CMDip

Colin Fairweather
Longniddry Professionals Shop
Links Road
Longniddry
EH32 0NL

Phone: 01875 852 228

Visit my website
Visit the club website
Contact me
Your profile

This email was sent to you by Longniddry Professional Shop and is provided as a service for the members and guests of Colin Fairweather and the customers of the Colin Fairweather Pro Shop and has been supported and sponsored by advertisers in this mail and by our partner suppliers: Foremost Golf, UK's largest golf retail group, delivering value through expertise for the Club Golfer

® The Crest is a registered trademark of The Professional Golfers’ Association Limited